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Moroccanoil, Inc v. Tony Conforti

June 1, 2012

MOROCCANOIL, INC.,
PLAINTIFF,
v.
TONY CONFORTI, ET AL., DEFENDANTS/THIRD-PARTY PLAINTIFFS,
v.
KEVIN CORONA, ET AL., THIRD-PARTY DEFENDANTS.



The opinion of the court was delivered by: William J. Martini, U.S.D.J.:

OPINION

Plaintiff Moroccanoil, Inc. ("Moroccanoil") filed this action against defendants Tony Conforti and Salon Distribution, Inc. ("SDI") for violations of the Lanham Act, alleging that defendants infringed Moroccanoil's trademarks and copyrights and distributed counterfeit Moroccanoil products. Conforti and SDI then filed a Third Party Complaint against Venus Beauty Supplies, Ltd. ("Venus"), alleging that Venus sold them the allegedly counterfeit products. This matter comes before the Court on Venus's motion to dismiss the Third Party Complaint for lack of personal jurisdiction. There was no oral argument. Fed. R. Civ. P. 78(b). For the reasons set forth below, Venus's motion to dismiss is GRANTED.

I.BACKGROUND

The following facts are drawn from the Complaint, the Third Party Complaint, and the supplemental briefing submitted by the parties after they conducted jurisdictional discovery.

The original Complaint in this case was filed by Moroccanoil againstConforti and SDI. Plaintiff Moroccanoil is a California corporation located in Los Angeles that distributes a line of professional hair care products in New Jersey and throughout the United States. Compl. ¶ 3. Defendant Conforti is an individual residing in Ontario, Canada and a citizen of Canada. Compl. ¶ 11. Defendant SDI is a Canadian corporation with its principal place of business in Ontario, Canada. Compl. ¶ 12. Conforti is the owner and operator of SDI. Compl. ¶ 12. The Complaint asserts that this Court has personal jurisdiction over Conforti andSDI because they distributed and sold counterfeit Moroccan Oil Treatmentproducts in New Jersey. Compl. ¶ 2.

On May 25, 2011, Conforti and SDI filed a Third Party Complaint against Venus, Kevin Corona, and Beyond Beauty, Inc. ("Beyond Beauty"). Venus is a Canadian company headquartered in Ontario, Canada. Third Party Complaint ("TPC") ¶ 5, ECF No. 22. Venus operates three satellite offices, all located in Canada. See Affidavit of Ronald J. Campione, Esq., SDI's Supplemental Br. Ex. A ("Campione Aff.") at 9:22-25, ECF No. 46-1. The Third-Party Complaint alleges that Venus (located in Canada) sold the counterfeit products at issue to Conforti and SDI (who are also located in Canada). TPC ¶ 1, 2, 5, 11. Conforti and SDI then sold the products to Corona and Beyond Beauty, who are located in New Jersey. To transport the products from SDI in Canada to their location New Jersey, Corona and Beyond Beauty hired a third-party shipping company to make the delivery. Id. ¶¶ 12, 13.

Conforti and SDI also assert that Venus has contacts with the United States on a regular basis. For example, Venus purchases professional beauty supply products from thirty-eight suppliers in the United States. See Campione Aff. Ex. B. Since 2006, Venus has entered into approximately 973 purchase transactions with these suppliers. Id.; see also Campione Aff. Ex. A at 29:105-106. One of Venus' suppliers is Mykon International, Inc. ("Mykon"), a beauty supply company located in Ridgefield, New Jersey. Campione Aff. Ex. C. Mykon is Venus's exclusive distributor of a popular brand of salon scissors called "Krystal-Q." Campione Aff. Ex. A at 48:221. Venus ordered scissors from Mykon four times in 2007, three times in 2008, not at all in 2009, twice in 2010, and twice in 2011. Campione Aff., Ex. C. The cost of these orders never exceeded $2,805.90. Id. Conforti and SDI also assert that Venus is a supplier for Regis, Inc., a company located in Chattanooga, Tennessee; Venus attends trade shows in Las Vegas, Nevada and Chicago, Illinois; Venus contracts with a U.S.-based educator, to provide educational services at Venus's locations in Canada; and that Venus engages a customs broker and a software company in the United States. Campione Aff. Ex. A at 26:98-27:103; 14:53-15:59; 31-32.

II.LEGAL STANDARD

"Rule 14 makes very generous provision for impleading third parties," however, "a court cannot proceed with an impleader action unless personal jurisdiction [is] obtained over the third-party defendant." Wright & Miller, 20 Fed. Prac. & Proc. Deskbook § 81 (2009). The burden is on the third-party plaintiff to demonstrate that the third-party defendant had contacts with forum state sufficient to give the federal district court jurisdiction. Stranahan Gear Co., Inc. v. NL Industries, Inc., 800 F.2d 53, 58 (3d Cir. 1986). In determining the propriety of a purported exercise of personal jurisdiction, a court undertakes a two-step inquiry. IMO Indus., Inc. v. Kierkert, AG, 155 F.3d 254, 259 (3d Cir. 1998). First, the court applies the relevant long-arm statute of the forum state to determine if it permits the exercise of jurisdiction, and second, the Court applies the principles of due process. Id. In New Jersey, these two steps are one because the New Jersey long-arm rule extends to the limits of the Fourteenth Amendment's due process protection. N.J. Court. R. 4:4-4(c).

III.DISCUSSION

Conforti and SDI allege that the Court has personal jurisdiction over Venus on two grounds. First, they allege that Venus is subject to general personal jurisdiction because Venus has systematic and continuous contacts with New Jersey. Second, they allege that Venus is subject to personal jurisdiction in New Jersey based on a "national contacts" theory.*fn1 Each argument will be addressed in turn.

a.GENERAL JURISDICTION

Conforti and SDI argue that general jurisdiction may be exercised over Venus based on two sets of contacts that Venus has had with New Jersey: (1) Venus's sale of the allegedly counterfeit products to SDI; and (2) Venus's purchases of Krystal Q scissors from Mykon, a company located in New Jersey. The Court finds that neither of these contacts gives rise to general jurisdiction.

A party is subject to the personal jurisdiction of the Court through either specific or general jurisdiction. See J Mcintyre Machinery, Ltd. v. Nicastro, 131 S.Ct. 2780, 2789 (2011). General jurisdiction can be established if the plaintiff shows that the defendant's contacts with the forum are continuous and substantial, which requires "significantly more than minimum contacts." Provident Nat'l Bank v. Cal. Fed. Sav. & Loan Ass'n., 819 F.2d 434, 437 (3d Cir. 1987). The Supreme Court recently explained: "For an individual, the paradigm forum for the exercise of general jurisdiction is the individual's domicile; for a corporation, it is ...


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