Plaintiff, Theodore Levy, moved to file an amended complaint to recover from the defendant, Edmund Buick-Pontiac, Ltd., treble damages under the Consumer Fraud Act, N.J.S.A. 56:8-19, as well as for compensatory damages (as sought in the original complaint). Plaintiff, the assignee of this claim, asserts that defendant, from whom a car with 6,727 miles was purchased, failed to inform the purchaser that the car was not covered under a new car warranty but rather under a manufacturer's warranty of a lesser duration. The issue presented is whether an assignee of a claim has standing to sue for treble damages under the Consumer Fraud Act, N.J.S.A. 56:8-1 to -60. The proposed amendment would be accomplished by adding Counts V and VI to the complaint.
Plaintiff's motion to amend his complaint had been denied and plaintiff then moved for reconsideration. If the amendment is granted, plaintiff would seek a total of $1,530.00 in damages.
On August 29, 1989, Jay Levy bought a Buick Reatta for $22,353.00 from defendant, Edmund Buick-Pontiac, Ltd. Mr. Loccke, an agent of defendant, allegedly represented that the vehicle had been used by the defendant for demonstrations for other customers and that the car had accumulated a total of 6,727 miles. Loccke allegedly represented that said vehicle was being sold as a new car with all the benefits normally attaching to a new car, specifically, a new car warranty. Defendant denies those representations allegedly made by Loccke.
On August 20, 1992, the car's brakes allegedly locked, causing the vehicle to spin out of control, after which the car was towed to defendant's premises. At that time, the alleged milage on the vehicle was 39,476. The defendant repaired the vehicle and was paid a total of $510.80, by Jay Levy. On September 20, 1992, Jay Levy assigned all his rights, title, and interest in his claim against defendant to his brother, Theodore Levy.
Theodore Levy, plaintiff, claims that defendant allegedly failed to inform Jay Levy that the vehicle was covered solely by the manufacturer's warranty, and not by a three-year new car warranty. Had Jay Levy known of the manufacturer's warranty of lesser duration, Theodore Levy alleges that Jay Levy would not have purchased the vehicle. Further, plaintiff asserts that Jay Levy paid for the repairs under protest because the defendant allegedly refused to release possession of the vehicle to Jay Levy until payment for the repairs was made. Defendant claims that the terms of the sales contract Jay Levy signed are clear with regard to the applicable warranty.
The assignment of the claim from Jay Levy to plaintiff was valid. N.J.S.A. 2A:25-1. A letter to Theodore Levy from Jay Levy, dated September 20, 1992, evidenced Jay Levy's intent to assign all of his claims against defendant to plaintiff. See Transcon Lines v. Lipo Chem., Inc., 193 N.J. Super. 456, 467, 474 A.2d 1108 (Cty.Ct.1983), citing 3 Williston on Contracts § 404 at 4 (Jaeger ed. 1957). Upon accepting a valid assignment, the assignee of a chose in action arising under contract law may sue thereon
in the assignee's own name. Russell v. Fred G. Pohl Co., 7 N.J. 32, 80 A.2d 191 (1951); N.J.S.A. 2A:25-1.
Although an action may be commenced in the name of the assignee, I find that an assignee lacks standing to sue under the Consumer Fraud Act. N.J.S.A. 56:8-1 to -60. The Consumer Fraud Act "was aimed at preventing the use of 'any deception, fraud, false pretense, false promise, misrepresentation, or the knowing concealment, suppression, or omission of any material fact' with the purpose of inducing another to rely in connection with the sale or advertisement of any merchandise." Skeer v. EMK Motors, Inc., 187 N.J. Super. 465, 467, 455 A.2d 508 (App. Div.1982); N.J.S.A. 56:8-2. As originally promulgated in 1960, the Consumer Fraud Act did not even provide a private cause of action, giving sole authority to redress violations to the Attorney General. Knapp v. Potamkin Motors Corp., 253 N.J. Super. 502, 504, 602 A.2d 302 (Law Div.1991); N.J.S.A. 56:8-3 to -18. In 1971, the Act was amended to include section 19, permitting private persons "who suffer[ed] a loss due to a method, act or practice declared unlawful under the act, to sue and recover threefold the damages sustained." Daaleman v. Elizabethtown Gas Company, 77 N.J. 267, 271, 390 A.2d 566 (1978); N.J.S.A. 56:8-19. In full, section 19 states:
Any person who suffers any ascertainable loss of moneys or property, real or personal, as a result of the use or employment by another person of any method, act, or practice declared unlawful under this act or the act hereby amended and supplemented may bring an action or assert a counterclaim therefor in any court of competent jurisdiction. In any action under this section the court shall, in addition to any other appropriate legal or equitable relief, award threefold the damages sustained by any person in interest. In all actions under this section the court shall award reasonable attorney's fees, filing fees and reasonable costs of suit.
The treble damage provision is designed to prevent unconscionable commercial practices in connection with the sale or advertisement of any merchandise or real estate. Skeer, supra., 187 N.J. Super. at 469-470, 455 A.2d 508. "The legislative language throughout the statute and the evils sought to be eliminated ...