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Serbin v. Walt Disney World

Decided: April 28, 1978.


On appeal from Superior Court of New Jersey, Law Division, Essex County.

Fritz, Botter and Ard. The opinion of the court was delivered by Fritz, P.J.A.D.


This is a "long-arm" jurisdiction matter. Plaintiffs visited the complex in Florida owned and operated by defendant while plaintiff Richard S. Serbin was there attending a convention of the New Jersey State Bar Association. While there, they allege they "were illegally and unreasonably detained and arrested for allegedly passing a counterfeit $20.00 bill." They first commenced an action against defendant in the United States District Court, we are told, but voluntarily dismissed that action to pursue their remedy in the state courts.

Defendant's motion to dismiss for lack of in personam jurisdiction was denied and we granted leave to appeal. We now reverse.

The matter is wholly dependent upon whether defendant had sufficient "minimum contacts" with the State of New Jersey "that the maintenance of the suit does not offend 'traditional notions of fair play and substantial justice.'" International Shoe Co. v. Washington , 326 U.S. 310, 316, 66 S. Ct. 154, 158, 90 L. Ed. 95 (1945). The trial judge, relying almost exclusively on Blessing v. Prosser , 141 N.J. Super. 548 (App. Div. 1976), determined that defendant's "conscious attempt * * * to persuade others to come to * * * its place" by "supplying the information and/or brochures to the travel agency" brought it within the Blessing rule. Three errors appear.

First, the contractual commitments to AAA members of the advertiser in the AAA books considered in Blessing and the fee payment involved constituted "substantially more than a solicitation of business" (141 N.J. Super. at 549) or advertising or supplying information.

Second, the conclusion of the trial judge that defendant "probably supplied the brochure" is not only not supported by the record but as we ascertained on oral argument is contrary

to fact. The Bar Association prepared the layout and circulation of the brochures and divided the cost with the travel agency.

Third, of the transactions which did occur among the Bar Association, the New Jersey travel agency acting with and for the Bar Association, and defendant, none of them took place in New Jersey, a fact we also confirmed at oral argument. All conferences with defendant were held by Bar Association and travel agency representatives in Florida. The arrangements with defendant on behalf of the Bar Association members were the result of Bar Association initiative, and the obligations of Bar Association members to defendant resulting from the extension of certain check cashing and credit privileges were underwritten by the Bar Association. In fact, it appears from an affidavit filed by a vice-president of Walt Disney World, which is not controverted, that while Walt Disney World

It appears from the same affidavit that

Walt Disney World Co. is not qualified to do business in the State of New Jersey, has neither incurred nor paid taxes to the State of New Jersey, has not appointed an agent for the service of process in New Jersey, has never advertised in any local New Jersey media, is not listed in any New Jersey telephone directories, pays no commissions to any travel agent in New Jersey for the booking of reservations at its entertainment complex, has no assets, office or place of business in New Jersey, and has no officers, agents, employees, salesmen or representatives in the State of New Jersey.*fn1[159 NJSuper Page 92] We are not unaware that the brochure mentioned above contained a statement (in very fine print under the word "Responsibility" which appeared in large boldface print) that "Rosenbluth Travel Agency acts only as agent for the hotels, airlines, or owners or contractors providing accommodations, transportation or other services * * *." We are entirely satisfied that, on the record before us, this statement does not result in the constitution of Rosenbluth Travel Agency as an agent of Walt Disney World (and thereby as a substantial contact of Walt Disney World with New Jersey). First, the language itself of this proclamation, continuing extensively beyond the brief quotation above and marked with such disclaimers as "That Rosenbluth Travel Agency shall not be or become liable or responsible for any loss, injury or damage [etc.]" or for "any additional expense or liability," sounds far more like a renunciation of responsibility than like an assertion of agency. Additionally, interpretation of the statement to be an assertion of agency by Rosenbluth for Walt Disney World would be inconsistent with the uncontroverted ...

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